#Breaking: There are growing signs that #Apple is losing #Chinese consumers to #Huawei, with launch month sales of the #iPhone15 down on the prior year

There are growing signs that Apple is losing Chinese consumers to Huawei, with launch month sales of the iPhone 15 down on the prior year

There is growing evidence that Apple Inc.’s latest iPhone is falling shy of its predecessor in China, suggesting a setback for the world’s most valuable company in its most important overseas market.

The iPhone 15 series saw a 6% decline in sales in its launch month compared with the prior year, according to data from market researcher GfK that covers end-consumer sales for all channels. Mobile industry tracker IDC estimates Apple’s shipments were down 4% in the third quarter, with both identifying Huawei Technologies Co.’s return to the mobile arena spotlight as a key event in the period. Huawei’s Mate 60 series recorded sales of close to 1.5 million in its launch month, more than doubling from a year ago, GfK said, despite facing supply constraints.

Read more https://www.bloomberg.com/news/articles/2023-10-30/apple-iphone-china-sales-hit-by-huawei