Shopify, Etsy, Wayfair, Target and Walmart to create the Universal Commerce Protocol.

Robert Williams

Announcement from one of the most important people in the AI field: here’s how the market is shrinking, becoming more streamlined. Let’s carefully follow these details below. Post intro

AI agents will be a big part of how we shop in the not-so-distant future.

To help lay the groundwork, we partnered with Shopify, Etsy, Wayfair, Target and Walmart to create the Universal Commerce Protocol, a new open standard for agents and systems to talk to each other across… pic.twitter.com/8gDxDWjF9q
— Sundar Pichai (@sundarpichai) January 11, 2026

Source: https://x.com/sundarpichai/status/2010382050570932299?s=20

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